Search acquisition for a home-services business
A Google Ads account with conversion measurement tied to performance across a four-month reporting window.
Objective
What the work needed to achieve
Capture high-intent search demand and measure the resulting conversions with a clear account-level performance view.
My role
Full-funnel ownership from my side
For this work I handled the paid-media execution alongside the supporting performance work required around it: campaign setup and optimization, conversion tracking and analytics, landing-page alignment, and website/technical implementation where needed.
Measured outcome
What the supplied account evidence shows
The Jan–Apr view records 302.32 conversions from $15,001.53 spend, 5,775 clicks and 124,385 impressions — approximately $49.62 per tracked conversion.
Figures on this page are taken directly from the portfolio screenshots supplied for this project. Calculated ratios are labeled as calculated rather than presented as platform-reported metrics.
Account evidence
Performance screenshots
Selected views are shown at readable scale. Open any image to inspect the original evidence more closely.
Need help with a similar problem?
Discuss Your Project
Bring the goal, the current numbers and what you’ve already tried. We can start from there.