Google Ads · Home Services
Search acquisition for a home-services business
A Google Ads account with conversion measurement tied to performance across a four-month reporting window.
Objective
What the work needed to achieve
Capture high-intent search demand and measure the resulting conversions with a clear account-level performance view.
My role
Full-funnel ownership from my side
For this work I handled the paid-media execution alongside the supporting performance work required around it: campaign setup and optimization, conversion tracking and analytics, landing-page alignment, and website or technical implementation where needed.
Measured outcome
What the supplied account evidence shows
The Jan–Apr view records 302.32 conversions from $15,001.53 spend, 5,775 clicks and 124,385 impressions — approximately $49.62 per tracked conversion.
Figures are taken directly from the portfolio screenshots supplied for this project. Calculated ratios are described as calculated rather than platform-reported metrics.
Account evidence
Performance screenshots.
Evidence is shown without forcing it into a crop. Open any image for the full-size view.
Relevant challenge?