Patient acquisition for a primary healthcare center
2,781 tracked conversions at CA$5.93 per conversion
A conversion-led Google Ads account built around multiple patient intents, including walk-in and new-patient acquisition.
View case studyWork
Paid-marketing work, organized by the outcome.
Current V1 portfolio: Google Ads, Meta Ads, conversion tracking and analytics evidence across healthcare, home services, e-commerce, real estate, mental health and IT services.
Multi-objective lead generation for home services
413 website sign-ups at £6.00 per result
Meta campaigns across sign-ups, cleaning leads, homeowner actions and plan purchases — with performance tracked by business outcome.
View case study
Paid acquisition for a luxury e-commerce store
£69.9K conversion value from £19.9K Google Ads spend
Purchase-focused acquisition across Google and Meta, supported by conversion measurement and campaign-level performance evidence.
View case study
Conversation-led acquisition for real estate
489 messaging conversations at $3.60 each
A Meta messaging campaign focused on moving prospects into direct conversations rather than optimizing for shallow engagement.
View case study
Scaling conversion volume for mental-health services
198 conversions in the latest period shown
Google Ads performance across successive periods, showing a material increase in conversion volume with a lower calculated cost per conversion.
View case study
Service-specific lead generation for an IT company
153 web-form leads at $4.77 per lead
Multiple service offers were measured independently, making it possible to compare lead economics across general, SMM and web-development campaigns.
View case study
Search acquisition for a home-services business
302 tracked conversions from 5,775 clicks
A Google Ads account with conversion measurement tied to performance across a four-month reporting window.
View case study