Multi-objective lead generation for home services
Meta campaigns across sign-ups, cleaning leads, homeowner actions and plan purchases — with performance tracked by business outcome.
Objective
What the work needed to achieve
Build a repeatable paid-social acquisition engine across different conversion actions rather than optimizing to one generic lead event.
My role
Full-funnel ownership from my side
For this work I handled the paid-media execution alongside the supporting performance work required around it: campaign setup and optimization, conversion tracking and analytics, landing-page alignment, and website/technical implementation where needed.
Measured outcome
What the supplied account evidence shows
Additional campaigns show 214 weekly-cleaning leads at £7.10 each, 162 deep-cleaning leads at £11.10, 112 commercial-cleaning leads at £19.10 and 266 plan purchases at £13.50.
Figures on this page are taken directly from the portfolio screenshots supplied for this project. Calculated ratios are labeled as calculated rather than presented as platform-reported metrics.
Account evidence
Performance screenshots
Selected views are shown at readable scale. Open any image to inspect the original evidence more closely.
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