Service-specific lead generation for an IT company
Multiple service offers were measured independently, making it possible to compare lead economics across general, SMM and web-development campaigns.
Objective
What the work needed to achieve
Generate leads for multiple service lines while keeping each offer accountable to its own cost per lead.
My role
Full-funnel ownership from my side
For this work I handled the paid-media execution alongside the supporting performance work required around it: campaign setup and optimization, conversion tracking and analytics, landing-page alignment, and website/technical implementation where needed.
Measured outcome
What the supplied account evidence shows
The general campaign produced 153 web-form leads at $4.77 each. Additional campaigns recorded 89 SMM leads at $23.02, 31 website-design/development leads at $38.88 and 33 Google/Meta-offer leads at $43.72.
Figures on this page are taken directly from the portfolio screenshots supplied for this project. Calculated ratios are labeled as calculated rather than presented as platform-reported metrics.
Account evidence
Performance screenshots
Selected views are shown at readable scale. Open any image to inspect the original evidence more closely.
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