Paid acquisition for a luxury e-commerce store

Objective

What the work needed to achieve

Drive purchases at scale while keeping spend, purchase volume and tracked conversion value accountable across platforms.

My role

Full-funnel ownership from my side

For this work I handled the paid-media execution alongside the supporting performance work required around it: campaign setup and optimization, conversion tracking and analytics, landing-page alignment, and website or technical implementation where needed.

Measured outcome

What the supplied account evidence shows

Google Ads recorded 322 purchases from £19,897.57 spend and £69,921.25 tracked conversion value. On Meta, an active blended campaign recorded 98 website purchases at £68.95 per purchase; another purchase campaign recorded 77 at £61.89.

Figures are taken directly from the portfolio screenshots supplied for this project. Calculated ratios are described as calculated rather than platform-reported metrics.