Paid acquisition for a luxury e-commerce store
Purchase-focused acquisition across Google and Meta, supported by conversion measurement and campaign-level performance evidence.
Objective
What the work needed to achieve
Drive purchases at scale while keeping spend, purchase volume and tracked conversion value accountable across platforms.
My role
Full-funnel ownership from my side
For this work I handled the paid-media execution alongside the supporting performance work required around it: campaign setup and optimization, conversion tracking and analytics, landing-page alignment, and website/technical implementation where needed.
Measured outcome
What the supplied account evidence shows
Google Ads recorded 322 purchases from £19,897.57 spend and £69,921.25 tracked conversion value. On Meta, an active blended campaign recorded 98 website purchases at £68.95 per purchase; another purchase campaign recorded 77 at £61.89.
Figures on this page are taken directly from the portfolio screenshots supplied for this project. Calculated ratios are labeled as calculated rather than presented as platform-reported metrics.
Account evidence
Performance screenshots
Selected views are shown at readable scale. Open any image to inspect the original evidence more closely.
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