Scaling conversion volume for mental-health services
Google Ads performance across successive periods, showing a material increase in conversion volume with a lower calculated cost per conversion.
Objective
What the work needed to achieve
Increase measurable conversion volume from search while continually reviewing spend efficiency and on-site measurement.
My role
Full-funnel ownership from my side
For this work I handled the paid-media execution alongside the supporting performance work required around it: campaign setup and optimization, conversion tracking and analytics, landing-page alignment, and website/technical implementation where needed.
Measured outcome
What the supplied account evidence shows
The Jul–Aug view shows 198 conversions on $22,910.24 spend. The prior Jun–Jul view shows 84.17 conversions on $16,186.25 spend — approximately $192 per conversion versus approximately $116 in the later period.
Figures on this page are taken directly from the portfolio screenshots supplied for this project. Calculated ratios are labeled as calculated rather than presented as platform-reported metrics.
Account evidence
Performance screenshots
Selected views are shown at readable scale. Open any image to inspect the original evidence more closely.
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