Google Ads · Mental Health
Scaling conversion volume for mental-health services
Google Ads performance across successive periods, showing a material increase in conversion volume with a lower calculated cost per conversion.
Objective
What the work needed to achieve
Increase measurable conversion volume from search while continually reviewing spend efficiency and on-site measurement.
My role
Full-funnel ownership from my side
For this work I handled the paid-media execution alongside the supporting performance work required around it: campaign setup and optimization, conversion tracking and analytics, landing-page alignment, and website or technical implementation where needed.
Measured outcome
What the supplied account evidence shows
The Jul–Aug view shows 198 conversions on $22,910.24 spend. The prior Jun–Jul view shows 84.17 conversions on $16,186.25 spend — approximately $192 per conversion versus approximately $116 in the later period.
Figures are taken directly from the portfolio screenshots supplied for this project. Calculated ratios are described as calculated rather than platform-reported metrics.
Account evidence
Performance screenshots.
Evidence is shown without forcing it into a crop. Open any image for the full-size view.
Relevant challenge?