Patient acquisition for a primary healthcare center
A conversion-led Google Ads account built around multiple patient intents, including walk-in and new-patient acquisition.
Objective
What the work needed to achieve
Generate measurable patient actions across high-intent healthcare searches while keeping acquisition costs visible at campaign level.
My role
Full-funnel ownership from my side
For this work I handled the paid-media execution alongside the supporting performance work required around it: campaign setup and optimization, conversion tracking and analytics, landing-page alignment, and website/technical implementation where needed.
Measured outcome
What the supplied account evidence shows
Account-level performance shows 2,781.34 tracked conversions on CA$16,488.13 spend. The walk-in campaign recorded 1,539.35 conversions at CA$4.36 per conversion; the new-patient campaign recorded 460.36 at CA$17.91.
Figures on this page are taken directly from the portfolio screenshots supplied for this project. Calculated ratios are labeled as calculated rather than presented as platform-reported metrics.
Account evidence
Performance screenshots
Selected views are shown at readable scale. Open any image to inspect the original evidence more closely.
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