Patient acquisition for a primary healthcare center

Objective

What the work needed to achieve

Generate measurable patient actions across high-intent healthcare searches while keeping acquisition costs visible at campaign level.

My role

Full-funnel ownership from my side

For this work I handled the paid-media execution alongside the supporting performance work required around it: campaign setup and optimization, conversion tracking and analytics, landing-page alignment, and website or technical implementation where needed.

Measured outcome

What the supplied account evidence shows

Account-level performance shows 2,781.34 tracked conversions on CA$16,488.13 spend. The walk-in campaign recorded 1,539.35 conversions at CA$4.36 per conversion; the new-patient campaign recorded 460.36 at CA$17.91.

Figures are taken directly from the portfolio screenshots supplied for this project. Calculated ratios are described as calculated rather than platform-reported metrics.