Conversation-led acquisition for real estate
A Meta messaging campaign focused on moving prospects into direct conversations rather than optimizing for shallow engagement.
Objective
What the work needed to achieve
Generate measurable prospect conversations efficiently through messaging-focused paid social campaigns.
My role
Full-funnel ownership from my side
For this work I handled the paid-media execution alongside the supporting performance work required around it: campaign setup and optimization, conversion tracking and analytics, landing-page alignment, and website/technical implementation where needed.
Measured outcome
What the supplied account evidence shows
The primary campaign produced 489 messaging conversations at $3.60 per conversation on $1,762.76 spend. A second campaign produced 74 conversations at $6.04 each.
Figures on this page are taken directly from the portfolio screenshots supplied for this project. Calculated ratios are labeled as calculated rather than presented as platform-reported metrics.
Account evidence
Performance screenshots
Selected views are shown at readable scale. Open any image to inspect the original evidence more closely.
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