Meta Ads · Real Estate
Conversation-led acquisition for real estate
A Meta messaging campaign focused on moving prospects into direct conversations rather than optimizing for shallow engagement.
Objective
What the work needed to achieve
Generate measurable prospect conversations efficiently through messaging-focused paid social campaigns.
My role
Full-funnel ownership from my side
For this work I handled the paid-media execution alongside the supporting performance work required around it: campaign setup and optimization, conversion tracking and analytics, landing-page alignment, and website or technical implementation where needed.
Measured outcome
What the supplied account evidence shows
The primary campaign produced 489 messaging conversations at $3.60 per conversation on $1,762.76 spend. A second campaign produced 74 conversations at $6.04 each.
Figures are taken directly from the portfolio screenshots supplied for this project. Calculated ratios are described as calculated rather than platform-reported metrics.
Account evidence
Performance screenshots.
Evidence is shown without forcing it into a crop. Open any image for the full-size view.
Relevant challenge?